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Jennifer Caddick

Buoy 231 Consulting

Build awareness. Mobilize your community. Change policy.


A winning advocacy campaign is one that is impossible to ignore. And the only way you can be impossible to ignore is to have consistent, clear communications. But it can be so hard to do. It doesn’t have to be.

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Posts
Aug 11

The weekly meeting your comms team actually needs

Hi Reader - Well, apparently my LinkedIn post last week about the exhausting quest to feed the content beast hit a nerve! Welcome to the more than 200 of you who signed up for the newsletter and this month’s behind-the-scenes look at a content management plan that works. Last week, I kicked it all off with an overview. Here’s that email if you missed it. At its core, the content management process is a regular cadence of three types of meetings throughout the year: yearly, quarterly, and...

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Aug 04

What if your comms plan didn't fall apart every quarter?

Jul 23

You got great press coverage. Now what?

Jul 16

Don’t make these mistakes in your next op-ed

Jul 01

The Simple Tool I've Used for Years to Track Media Coverage

Jun 24

Never say no to this question from a reporter

Jun 10

Three terms reporters use that you need to know

Jun 04

You don't need a big rolodex to get consistent press coverage.

May 14

What actually goes into a policy platform

May 06

Your advocacy campaign hit a lull. Now what?

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