Plain Talk for Nonprofits Ready to Be Heard

You're doing game-changing work, but it's not getting the attention it deserves. You know your issues matter. The challenge is making sure decision-makers see it that way too.

A winning advocacy campaign is one that is impossible to ignore.

And the only way you can be impossible to ignore is to have consistent, clear communications.

But it can be so hard to do. It doesn’t have to be. With the right strategy and know-how any team can become a powerhouse communicator.

Each week I'll send you:

• Tips you can use right now to turn the work you're already doing into the campaign drumbeat that makes your issues impossible to ignore
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• Straight talk about the unglamorous details that make up winning advocacy communications campaigns
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• Behind-the-scenes stories from campaigns on what makes them work
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• Strategic approaches that separate winning campaigns from well-intentioned efforts that never gain traction

Who this is for:

Mission-driven organizations at every stage of the advocacy journey - whether you're just figuring out how campaigns work or you're an experienced advocate who knows exactly what needs to happen but doesn't have the bandwidth to do it.

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I started out as a passionate kid right out of college who wanted to change the world and had no idea how campaigns actually worked. I learned the hard way. Over 25 years, I've been part of campaigns that changed public policy for good - from banning plastic microbeads in personal care products nationwide to protecting the Great Lakes and St. Lawrence River. I know what separates the organizations that create lasting change from the ones that burn out trying.

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You won't get stories of massive campaigns with huge budgets. You'll get practical, realistic insights from someone who's done it, and who knows that plain talk and people power beat fancy PR every time.

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